Did you publish your book expecting to sit back and wait for the readers to discover you and your book?
I'm sorry to have to be the one to tell you this:
The days of "discovery" are over.
The marketplace is saturated with would-be authors vying for readers attention. Social Media makes it easy for authors to connect with readers all around the world.
Depending on how you use it, the internet is an amazing tool you can use to build a highly engaged reader base. Not only will you have raving fans, but you can build real relationships with people who share your interests and values the world over.
Here are 5 ways to create a dedicated following of readers itching for your next release (and probably telling everyone they know about how awesome you are!)
1. Start with an Amazing Book
This is so simple, but think about it: Your book is your best marketing tool. Write a book that leaves your readers wanting more.
There is no marketing plan or media platform that can replace a fabulous story.
2. Forget the Idea That Everyone Will Like Your Work
Not everyone will like your book. And that's okay. Have you liked every book you've come across? I'd guess no.
The truth is, no matter how amazing your book is, some people won't like it. If you write the book you have in your heart, you will find the right readers.
And that will be enough.
3. Build a Fabulous List
Twitter followers are important. Facebook likes are nice. Visitors on your blog are awesome
A mailing list is invaluable.
The thing about email marketing is- if you're a welcome presence in your readers' inbox, you're a part of an ongoing conversation.
When it comes time for a new book release, your list will be the first to know. There's something special about being part of an exclusive group. Your readers will want to help you share your news because it will also be THEIR news.
4. Meet them Where They Are
You're a writer. You want readers. Where do you find them?
Sure, you can find some readers on Twitter and Facebook. But, put on your thinking cap.
Readers read. They want to talk about what they've read AND they want to find new things to read.
Book cataloging sites are filled with what you want- READERS! Think Goodreads, Shelfari, LibraryThing.
Talk with them, learn their names, find out what they want to read. (But, for the love of all things holy- don't try to sell them your book)
If you're not a member of at least one these sites, you're missing out!
Book Bloggers are sometimes overlooked as a gigantic way to get in touch with readers.
Again, if you're not visiting book blogs that review books in your genre- you're missing out!
5. Treat Them Like You Care
You've written the book. You've found people who love your book.
Remember that without them, you are nothing.
And make sure they know it- Engage with them, find out what they want.
Get to know your readers and treat them like they matter.
Hard-selling is never going to work in today's market. The key to success right now is Engagement Marketing.
Consistently follow these 5 steps and you'll have a band of readers evangelizing your books the world wide!
How do you find raving fans for your work? Make sure to leave a comment below with your tips!
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