Group Promotions: Authors Helping Authors
You wrote a fantastic book, the cover is perfect, you've asked your friends and family to help spread the word.
Some authors decide to pay for publicity, some take it on themselves to use social media as a marketing tool.
Is that really enough?
The answer is probably not.
There is a secret weapon that inexperienced writers need to discover, or risk being buried under the masses.
Before I tell you what the secret weapon is, let me tell you a story:
Last week I was browsing through my Twitter stream when the hashtag Reads4Free showed up several times in a row. I am only human- I love free things, so I investigated!
There was a group of Indie Authors running a promotion to support each other and offer their 8 books for free all on the same days. I browsed through the list and came across a YA title by Elise Stokes, Cassidy Jones and Vulcan's Gift. It looked interesting, so I followed the link to grab my free copy.
Throughout the day, the hashtag kept popping up. I followed it again and read the story of the authors banding together. I thought it seemed neat and checked out another title by Shannon Mayer, Sundered which has a freaky zombified cover. Nuff said.
After I closed out the Amazon page from my second freebie of the day, the post with all 8 novels was looking back at me. We're FREE, it said to me. You might like us!
Oh, R.S. Guthrie- I enjoyed a blog post you wrote- Click- I downloaded Black Beast...
Yes. I downloaded all 8 titles.
As I clicked the Buy Now title for the eighth time, a light bulb went off in my little brain.
These authors, they know what they're doing. I had never heard of half of them, but there I was- downloading their titles.
Being introduced to their work. And to them. Brilliant.
You see, there are a lot of readers in this world looking for your book. They read a book a day, some of them. Can you keep up with that demand?
I didn't think so.
So, how does your reader find your book? Maybe friends tell each other about books they loved. But, rather than wait around for that to happen, there is the secret weapon we talked about earlier.
Authors sharing their audiences. There is no competition, the turnaround rate is too fast.
Authors forming groups, tweeting each others links, posting on each others blogs.
At first the idea of promoting free books seems like a small thing, but think of the effect getting your name out there will have on your career.
ISYOT- I See You Out There. Readers, whether they read your free book or not, will remember your name. They'll recognize your book when browsing and see what else you have available. You're not a nobody stuck in a sea of nobodies anymore.
Leave a message in the comments if you've gone Free with a group, or if you know of an author who has. We all want to know your story!