Laura Howard: Your Online Presence with Take Two Publishing


Your Online Presence with Take Two Publishing

My special guest bloggers are the ladies behind Take Two Publishing, Elizabeth Ku, and Courtney Coon

With the rise of digital publishing, so many of the traditional barriers to being a published
author have been removed. Anyone can self-publish their book, which means there are many more books out there to choose from. In fact, over one million books are published in the US every year! It’s not enough just to be published anymore. 
Now and in the future, the key will be to have the right team behind you to help make you and your book a success.

You can have a fabulous book, but if you don’t know how to promote your book and 
yourself, it will be difficult to get it into reader’s hands and eventually to the top of the bestseller list. Marketing is the key! Your marketing team could help with everything from cover design to creating your website to setting up digital ad campaigns.

Whatever the marketing team’s role is, you want to choose a team that will work with 
you and make you as successful as possible.
Even with such a crowded marketplace, it's possible for each author to create a unique brand.
The most important thing is to just be yourself. Don’t try to be something you’re not because you think that’s what will sell a book. Show people who you really are.

When you can connect with readers on a personal level, you’ll start developing fans 
that are really engaged with you and your brand.

Two Must Haves for Authors

People will look for you online and you want them to be able to find you! Include a bio about yourself, news about your next book and a picture or two.

Social Media Presence

Not only do people expect to see a website, they want to be able to connect with you online, too. Twitter, Facebook, and Pinterest are great places to start. But don’t just go set up a bunch of accounts and forget about them – it’s important to keep them up to date. Only start accounts that you plan to keep up with.

Take Two Publishing is an independent ebook publishing company of books that star an unforgettable female character. Co-founded by Elizabeth Ku and Courtney Coon who discovered the perfect way to combine their creative flair with their love of books. Both ladies are graduates of Marist College in New York and hold a degree in Marketing.

Elizabeth, who currently resides in Florham Park,NJ, reads each and every manuscript submitted to Take Two and places a sincere interest on personal contact with each author and submission. Currently living in Charlotte, NC, Courtney is dedicated to helping authors reach a wide audience through many types of social media platforms. 


  1. Thank you so much for the tips, Elizabeth and Courtney. I just became a follower of Take Two's blog. Looking forward to reading your posts and browsing your site.

  2. Agree with Denise, some excellent advice, look forward to learning more from Elizabeth & Courtney.


  3. Thanks ladies! We love being able to provide helpful tips for success!

  4. This is a fabulous takeaway: "Only start accounts that you plan to keep up with."

    I'm easily distracted and love to chat, so I could spend 24/7 on all of the social media sites out there. I've had to cut back to keep things manageable and tackle my own writing. While I do have accounts on StumbleOn and LinkedIn, I primarily focus on my website/blog, FB, and Twitter.

    Great advice, girls! xx, Lauren

  5. Great article….!!!Nice to know about new things with helping concept.I am almost brand new to blogging and really like your post, it is really on target! Thanks for all of your time & work.
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