Laura Howard: Social Media
Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

1/16/13

Six Questions with M.M. Shelley



Today I have an interview to present by author M.M. Shelley

I don't typically do interviews on weekdays, but since I love to support authors whenever I can, I broke the rules!



11/27/12

What Agents Look For In a Self-Published Author

The most popular post I've had on this blog was Are Self-Published Books the New Query Letter?  It features author Erin Kern and her story of being picked up by an agent and eventually signing with a big New York publishing house.

People with varying opinions weighed in- from Self-publishing is the only way! to I won't consider myself successful unless I'm traditionally published. 

10/3/12

Getting Exposure with Christina McKnight


Christina McKnight published her first novel, Only in Her Dreams last month. I invited her for an interview to get the perspective of an author who has just made the transition into authorhood. 

I'm so excited for you to hear what she has to say about her journey thus far. It comes down to just getting your name out there and getting exposure!

9/24/12

Five Secrets to Successful Self-Publishing with Denise Grover Swank

Last week I came across a post by Denise Grover Swank about reaching her 150,000 mark as a self-published author. She said she didn't even realize it was coming, and I thought- this is someone I need to learn from. 


I was over the moon when Denise agreed to share her story and some tips to growing your backlist and being a successful self-publisher. One of the biggest things I've learned from Denise is that while we might not all be Amanda Hocking, we can all have a career as an author if we JUST DON'T QUIT!

9/11/12

Your Book is Just the Beginning

Just a quick note and an infographic.... 







Are you tired yet? I love this stuff, but man-- it really is a lot! 

Thoughts?

8/18/12

Six Questions with Alexis Grant


 Alexis Grant is an entrepreneurial writer and digital strategist. 

She has built a highly devoted following to her blog via Twitter, and has even gotten the attention of super star agent Rachelle Gardner. Rachelle offered her representation for her traveling memoir after the two met on Twitter.

7/18/12

Learning the Ropes with Ashley Barron


Ashley Barron was one of the first people I followed on Twitter, and to this day I continue to learn so much from her.




Her blog is a favorite among self-publishers, and she really lays out the steps for blogging (successfully) as she's learned through the past 12 months.


In May she published her first full-length novel, Ava.

 Some of the things we talked about:

Always been a voracious reader, three years ago the story of Ava came to her.
 

Put writing aside and took a year to learn the business of publishing and marketing.
 

Using Twitter as a marketing tool, tweeting blog posts and making friends.
 

Make your blog posts accessible to newcomers, different info is relevant at different times.
 

Publishing Ava through all e-retailers by the end of summer.
 

Using beta readers to find errors, lessons learned about editing.

Keeping the story arcs and character bios straight for a 26 book series


Changes to her marketing plan to include time to write & stay informed- Community News





Ava, the first book in the Priyas series, is now available on Amazon. Look for it soon on iTunes, Kobo and Smashwords.

Tweet with Ashley or if you haven't been to her blog, make sure to visit today and learn how she mastered blogging and social media for authors, you won't regret it! 

Like my interviews? Let me know in the comments and Please share with your friends on Twitter!




7/16/12

Your Online Presence with Take Two Publishing



My special guest bloggers are the ladies behind Take Two Publishing, Elizabeth Ku, and Courtney Coon





With the rise of digital publishing, so many of the traditional barriers to being a published
author have been removed. Anyone can self-publish their book, which means there are many more books out there to choose from. In fact, over one million books are published in the US every year! It’s not enough just to be published anymore. 
Now and in the future, the key will be to have the right team behind you to help make you and your book a success.

You can have a fabulous book, but if you don’t know how to promote your book and 
yourself, it will be difficult to get it into reader’s hands and eventually to the top of the bestseller list. Marketing is the key! Your marketing team could help with everything from cover design to creating your website to setting up digital ad campaigns.

Whatever the marketing team’s role is, you want to choose a team that will work with 
you and make you as successful as possible.
Even with such a crowded marketplace, it's possible for each author to create a unique brand.
The most important thing is to just be yourself. Don’t try to be something you’re not because you think that’s what will sell a book. Show people who you really are.

When you can connect with readers on a personal level, you’ll start developing fans 
that are really engaged with you and your brand.

Two Must Haves for Authors
Website

People will look for you online and you want them to be able to find you! Include a bio about yourself, news about your next book and a picture or two.

Social Media Presence

Not only do people expect to see a website, they want to be able to connect with you online, too. Twitter, Facebook, and Pinterest are great places to start. But don’t just go set up a bunch of accounts and forget about them – it’s important to keep them up to date. Only start accounts that you plan to keep up with.


Take Two Publishing is an independent ebook publishing company of books that star an unforgettable female character. Co-founded by Elizabeth Ku and Courtney Coon who discovered the perfect way to combine their creative flair with their love of books. Both ladies are graduates of Marist College in New York and hold a degree in Marketing.


Elizabeth, who currently resides in Florham Park,NJ, reads each and every manuscript submitted to Take Two and places a sincere interest on personal contact with each author and submission. Currently living in Charlotte, NC, Courtney is dedicated to helping authors reach a wide audience through many types of social media platforms. 


7/10/12

From Blog To Book with Maryanne Wells


You've made friends on Twitter, right? So you know what I mean when I say I'm so lucky to have met the lovely Maryanne Wells on my Twitter stream.



Maryanne and I recently got together for a chat on self-publishing her novel, Matriculated Death



Some of the things we talked about:

How she came up with the idea for Matriculated Death during law school 

Writing a blog-story for friends from law school

Using beta readers and a well-trusted friend for editing, and needing brutal honesty when editing

Marketing strategies and how they'll change between pre-publishing and post-publishing

Reasons for self-publishing, particularly freedom to release books on your own schedule

Why Twitter has been a pleasant surprise in her marketing plan

Putting pieces of ourselves into our fictional characters

Writing under a Pen Name




Matriculated Death, Book One of The Undead Bar Association, is available from Amazon in either e-format or paperback. It sounds like a fantastic romp with all the creatures of the night, and I can't wait to read it!



Make sure to visit Maryanne at www.maryannewells.com

or Twitter- @maryannewells


Or

Leave a Comment or Question for Maryanne Below!

6/29/12

The Land of Heart's Desire Giveaway



This is a quote by a favorite Irish poet of mine, WB Yeats.  His poetry inspired images of magic and a mysterious people just out of our reach.

It's only fitting to introduce this special giveaway with a touch of magic. I've been blessed by the friendship of a group of lovely authors who write in the realms of Irish fairy stories and folk lore. As you may know, my novel in progress has basis in Irish mythology as well, so it was an instant attraction to the #FairyTribe on twitter.

Two of the #FairyTribe (Sophie Moss and Diane Reed) recently got together with me to discuss this phenomenon that has taken place across the interwebs, the banding together of authors in all stages of publication. Like the mystical land of Eire, this group has a magic all it's own. 

As we talked, it was amazing how similar the paths to publication have been for these lovely ladies. Both share a love for all things Irish, making it a no-brainer that their debut novels would be based on magic and romance.

Diane Reed is the author of Twixt, a novel of magical realism featuring Rose-our skeptical heroine trying to start her life over, when after her 30th birthday, circumstances force her to take a new look at her life and challenge the her beliefs in magic and love.

After writing the manuscript, Diane attempted to have it traditionally published. The replies she received all had a similar tone- strong story, but not something that would sell. Publishing houses felt that it was not quite a fantasy, but not quite women's fiction, either.

Diane decided she didn't want to compromise her story, so she self-published. Knowing nothing about marketing or social-media, she didn't sell many books that first month.

She thanks her lucky stars she met fellow author Sophie Moss, who had recently been through a similar experience. Sophie took Diane under her wind and showed her the ropes of Amazon's KDP select and how to maximize the free days offered through the program. At one point during Diane's promotion, Twixt reached Number One on Amazon's Free list.

A few months before Diane's publication, Sophie had published The Selkie Spell, a story based on experiences living in Ireland and the movie The Secrets of Roan Inish

After spending several years writing The Selkie Spell, Sophie queried agents and, like Diane, was told she had a fantastic story, but they didn't think they'd be able to sell it.

After hearing that reply enough times, Sophie decided if nobody else thought she could sell it, they could all just watch her sell it.

The Selkie Spell is about Tara, an American doctor who finds herself moving to an island offshore of Ireland. When a mysterious woman tells her she has the power to break a 200-year old spell, she gets caught in a world somewhere between magic and reality.

The synchronicity between Diane's and Sophie's stories is nothing short of magical, and if you've spent any time chatting with them, don't be surprised if you come across a patch of coveted four-leaf clovers!

To celebrate our love for Irish folklore Diane, Sophie and I have come together to put on a magical giveaway featuring copies of their books- Twixt and The Selkie Spell as well as art prints created by honorary #FairyTribe member Liza Lambertini.





Twixt- Midnight Flight
The Selkie Spell- Drawing Down the Moon







a Rafflecopter giveaway












5/30/12

Handling Negative Reviews with Melissa Agnes

Today I'd like to share a special interview I did with a friend of mine, Melissa Agnes. Melissa is a social media crisis manager who offers specialized consultation and training services to both businesses and agencies. 


From reading her blog, I've discovered that as authors, we are susceptible to all kinds of trouble involving our online reputation, or brand. I wanted to hear what Melissa had to say in regards to dealing with negative reviews and with the internet trolls known as sockpuppets. I was thrilled with the information she shared, and her tips for handling yourself in these situations are invaluable. Take a listen and leave a comment, because this is so important and I'd love to discuss your opinions.

5/24/12

Summer Reading List

One of the brilliant aspects of social media is that you can interact with authors in a way you never could before. I've gotten to be friends with some writers, both published and not, and many of them I look forward to speaking with weekly or even daily.

In celebration of some of my new author friends, my friend Allie and I have decided to dub our summer reading lists My Indie Summer! We are dedicating our summers to some of the up and coming writers who are breaking the stigma laid on self-published authors for centuries now. These authors have gone through rigorous editing, formatting and design to bring truly gorgeous books to the table.

We'd like to celebrate Independent authors and their willingness to be open and generous to us as newbies in the publishing world. Whether it's offering advice or friendship, we totally appreciate them and hope to be able to do the same for others who come after us.

Allie has a lovely line up listed at her blog, be sure to check them out before we officially kick off the summer next Friday. We'll be talking about what we read on Twitter with the hashtag #myindiesummer  There are no rules. Just good reads by great authors. If you have some Indies on your TBR list, why not pick it up and chat with us?

Here's my tentative list:

Laiden's Daughter by Suzan Tisdale

Becoming by Raine Thomas

Inhale by Kendall Grey

 Hybrid by Vanessa Wester

 Twixt by Diane Reed

  Central by Raine Thomas

 The Selkie Spell by Sophie Moss

 Molly Hacker is Too Picky by Lisette Brodey

Pentecost by JF Penn

 Blood Orchids by Toby Neal

 Witch Song by Amber Argyle

Angelfall by Susan Ee

 Foretold by Raine Thomas

Allie and I are open to ideas- if you have something super special in mind leave a comment and we'll see what magic we can conjure up. And, of course we'll keep you posted with any new developments.


5/7/12

RSS Feeds Made Simple


Is your inbox flooded with notifications of blog updates? 

Have you ever felt overwhelmed by the idea of visiting all of your favorite blogs, especially when your time is limited as it is?

Do you sometimes get frustrated by the volume of your unread email- sometimes even hitting "Clear All"?

If you answered yes to either of those questions, it might be time to look into getting a blog "reader". When I mentioned RSS feeds in a post not too long ago, I got a few emails asking what I was talking about.

RSS (Real Simple Syndication), according to Wikipedia is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format

OK, so what does that really mean?

It simply means you have another option to receiving updates via email, or each and every blog on your bookmark list to check for updates.

Have you ever listened to the Weekly Top 40 on Sunday? Rick Dees doesn't work for your local radio station, but rather his show is Syndicated to play on multiple channels across the country. You don't have to go find his show, it comes to YOU.

Same with RSS feeds, but this is for the content you want to read/listen to/watch on the web.

You can get really technical, but this blog is all about keeping it simple, right?

The first thing you need is a "Reader". There are a few options here, but for the sake of keeping it simple, let's talk about the "Google Reader". If anyone is super curious, we can expand on this in the future.

When you go to a blog, instead of clicking "Subscribe via Email", look for the little orange tab pictured above. That is where you can subscribe via RSS. Once you click on it, it will send the updates to one simple place-the Reader.

When you hop online to see what's new, you go to this one place, scroll through all the recently updated titles until something grabs your attention, then either expand it inside the reader or visit the website, it's your choice.

Have you been wondering what that little orange button meant, anyway? Do you have a RSS feed for your blog? Consider getting one, and while you're at it, subscribe to my feed. :)






5/4/12

And the Award Goes To...

This is just a quick post, just as a thanks to my newest friends in the blog o sphere. In the past week I've received a few nominations from some fantastic bloggers-3 for Liebster awards, and one Kreativ
Blog award. What can I say, I'm flattered! It's been the usually craziness around here, so it's taken
me longer than I would've liked to make the following shout-outs:
The Liebster's were from-
Kristi - Thank you so much for sharing my blissful journey with me, it is a pleasure!
Michelle - Thank you for your kind words, it really does mean a lot that you find my blog informative.
Sharon - Thank you for taking the time to read my blog, I'm so glad to have met you!

And then there is also the Kreativ from LJ - Thanks Laura Jean, from another Laura Jean :)

I'm not going to take the traditional route here, which is to nominate others for these awards. That would require me nominating twenty two bloggers, and unfortunately my time is limited. But, I want to just take a
moment and touch on the topic of community. During the past month or so, I've met and chatted with several
women that I never would have had the opportunity to meet if not for the net and social media. It's an amazing
time we're living in, and I'm so grateful to each and every one who've provided laughs and support for my blossoming career. Writer's are an amazing, eclectic bunch, but we all share the love of creating and that's all we need to form lasting bonds.

5/1/12

Be Helpful, Be Successful

What's in it for me?

As a species, human beings are selfish. I'm sure that's not news to you. Oh, we want to be helpful and self-sacrificing, and maybe we sometimes even succeed. But deep down, it's just our nature to look out for number one.

If you want to be involved in any type of network building, you have to break through your natural tendencies. You're writing a book. Good for you. But, why should anyone else care?

What's in it for them?

I see a large number of people, (myself included at times) who just expect to blog about themselves, and that will be their golden ticket to fame and fortune.

It will never work.

One of the greatest teachers of how to build relationships to help you grow your business is Chris Brogan. I've been following his blog for a few months now and hope to follow his example as closely as possible. He has a simple formula for success that I find inspirational:


  • Be Helpful
  • Ask Questions
  • Check-In Regularly
  • Make Useful Introductions

Is there is one thing that he advises NOT to do?

Don't ask for ANYTHING in return!

Do you ever run into people doing all the wrong things on the Web? How do you handle it?

Leave me a comment. Let's Talk.


4/23/12

Find What Works to Build Your Platform

Imagine five years from now when you have 10,000 Twitter subscribers and 50,000 blog subscribers. Each day when you log in to check your email, you have pages of eager requests for your attention. What will you have done to get yourself to that point?


 Large followings don't just happen, do they? I've been experimenting in April, and I want to share what things I've found to be the most helpful in building my platform and growing my audience.


  • Make Goals Having a goal in mind is not the same as having clear, written out goals. Something about putting your goals on paper (or monitor) cements your commitment. I find that the cork board next to my desk is a great place to pin my personal goals, so that when I feel particularly lazy, they are there to stare me down O_O .
  • Create a Schedule  Everyone is busy. Using the I have no time excuse doesn't fly in the real world, so it shouldn't fly in your virtual world, either. The truth is that if you want to be a writer in today's world, you need to schedule time to write and time to nurture your followers. Five minutes before lunch, ten minutes after. First thing in the morning, or just before bed. The point is if it's important to you, you make the time.
  • Focus on What Works There are so many ways to connect with readers and writers on the web, how do you decide which one is best for you? I think the only way to know is to experiment. In April I've decided to tweet daily, and it's been a true eye-opener. I started the month knowing next to no one, now I find myself checking my Twitter feed even when I don't plan to, just to see who's on. Which brings me to my final tip...
  • Avoid Too Many Distractions  Like anything else, Social Media and blog-reading can become huge time suckers. It's easy to become too focused on Twitter or your RSS feed, but if you're so busy posting/reading updates, when do you write? 
I hope one or more of these thoughts resonates with you. I've had a great month meeting new people, and I hope to keep the momentum up in May. Make sure to leave a message in the comments about what you're doing to grow your following! And, follow me on Twitter too :) .

4/17/12

Why Bother with Twitter?


Are you Tweeting?

Do you Twit?

Or my favorite-are you on the Twittersphere?

What is Twitter?


Twitter first came on the scene in 2006. I just couldn't imagine why anyone would want to tell the world what they were up to on a continual basis... my thoughts were: Who really Cares?? Apparently, a lot of people do.


As more and more people I knew and encountered on a regular basis began living with their cell phones attached to their hands, I began to realize that there was something to this Twitter thing. That didn't mean I would Tweet, but I didn't scoff quite as much. Reading blogs and checking Facebook a few times a day was enough for me.


Something funny happened in late 2010. I had a sort of routine where I'd check blogs and chat on FB, but I gradually began to realize I was missing part of the "conversation". People were posting stories on their blogs, and giving intermittent updates on FB, but it was like they were all in on some kind of a private joke. They were tweeting to each other... and I was AGAINST Twitter, so I was an outsider. I begrudgingly signed up for an account, checked it here and there, but refused to post anything.


Fast forward a few months. I'd been writing on and off most of my life, but after the birth of my son I decided I'd like to see about getting something published, maybe make a career out of my hobby. So, I researched the publishing world and guess what? People everywhere sang praise to Twitter! "Build your 'platform'," they said. "Communicate with the literary community, interact with agents and editors!" o_O


Why are so many people on Twitter?

  • To drive traffic to their personal website
  • To connect with their peers
  • To share important dates
  • To gather feedback 


Three tips to use Twitter to build your platform



  • Be helpful- Don't just go on Twitter to spread the word about yourself. Share things you think other people would be interested in, retweet their important info, just be open to being helpful.
  • Be interesting- Yes, it's important to tweet about trending topics. But, nobody will care if it's the same old recycled info. Put your own unique spin on topics people want to talk about.
  • Be transparent- Put forth your best self, but also your real self. Sharing a small amount of personal information is acceptable as long as it's not too personal. In fact, it's important to be a real person, someone with feelings about things other than what their book is about and how their sales are this month.

Twitter is simple to use, and so many people are on it, it's definitely worth a try if you're serious about growing your influence online. If we're not connected yet, I invite you to join me in the-I'm gonna say it- Twittersphere. My handle is @laurahoward78 can't wait to chat!

4/8/12

The Ripple Effect





Since the rise of the internet the world seems much smaller, doesn't it? People are making connections that would have never been possible before chat rooms and forums existed. Social media sites link users from many walks of life, making it easier to find people who share interests- whether it be an interest in antiques or graphic design, zoology or yoga.


Naturally these changes not only affect our personal relationships, they've also completely changed the way we do business. As writers, we might not like to think about the "dark side" of publishing- marketing. It might feel overwhelming that in addition to crafting a compelling story, we must also master an entirely different skill set-the ability to market our work.

What if our mindsets are all wrong? Could it be there is a better way to go about this business? (Because it is a business isn't it?) The word business conjures up images of men in pin-striped suits carrying leather briefcases to board meetings. That's not quite how I pictured my life as a published author.

Thinking deeper about this, I realize the most successful authors make it their business not to necessarily sell their books, but to reach readers on a much more personal level. This part hasn't changed. Through forums and social media sites, authors can now connect with their readers in a way they couldn't before. An author once reached out to readers at book signings or speaking engagements. Now, a fan can visit the author's website each and every day, reinforcing that connection.

When I feel connected to an author, I am eager to share my excitement with friends and family members. And the cycle continues outward, causing a ripple effect. The internet speeds that ripple, giving the author a larger audience if they nurture the small seeds they plant in the beginning.

The opposite can be true if an author doesn't see the value in building strong relationships. If they enter the social scene only to sell their book and promote themselves, they're completely wasting their time. It's a turn off for anyone to be "sold". We want to do business with people we trust, and in order to trust someone we have to feel valued. The takeaway? Build relationships with your readers. Honor their time. The harvest will be worth it- in many ways- in the long run.

3/28/12

The Digital Revolution

The publishing world is changing in so many ways. While some changes might not be for the better, the industry is evolving so fast that it's nearly impossible to keep up! The Digital Revolution keeps on spinning and I don't know about you, but I love it. When I first became interested in publishing-around 2010- things were changing, but now that whisper has become a roar! With the rise of entrepreneurs like Amanda Hocking and Joanna Penn, it's clear that the future of publishing is in our hands! I once thought indie authors (or self-published) were subpar writers unable to secure a publishing deal- I know I know!!! I'm horrified and ashamed by my ignorance! Now I see the awesome power in social media and self publishing trends and I'm awe-struck by it all! I'm done sitting back and watching from the sidelines- I want in! Writing is something I have always done, but what if having my book read by others doesn't have to be a pipe dream? What if it was a reality? I would love if you cared about my characters as much as I do. Today I begin a journey. I've been treading water, but I think it's time to Jump In! I hope to find others to share the ride with me- to learn and also take action. I've pinpointed three things that I'll be striving to master:

* Talk is Cheap-If you never take action you'll never reach your goal.
* Consistency is Key-Doing small things each day adds up.
* Showing Up is Half the Battle--The hardest part can be just starting.

Do you have certain disciplines that you have to work extra hard at? Do you have any tips for overcoming these obstacles?