As a species, human beings are selfish. I'm sure that's not news to you. Oh, we want to be helpful and self-sacrificing, and maybe we sometimes even succeed. But deep down, it's just our nature to look out for number one.
If you want to be involved in any type of network building, you have to break through your natural tendencies. You're writing a book. Good for you. But, why should anyone else care?
What's in it for them?
I see a large number of people, (myself included at times) who just expect to blog about themselves, and that will be their golden ticket to fame and fortune.
It will never work.
One of the greatest teachers of how to build relationships to help you grow your business is Chris Brogan. I've been following his blog for a few months now and hope to follow his example as closely as possible. He has a simple formula for success that I find inspirational:
- Be Helpful
- Ask Questions
- Check-In Regularly
- Make Useful Introductions
Don't ask for ANYTHING in return!
Do you ever run into people doing all the wrong things on the Web? How do you handle it?
Leave me a comment. Let's Talk.